Gen Z Latinos embrace “Spanglish”
Language is more than words — it’s identity. Our research finds Gen Z Latinos are increasingly reclaiming theirs, blurring the lines between English, Spanish, and Spanglish. Learn more about the …
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Expertise Type: Creative & Brand Innovation
TikTok and YouTube Key to Reaching the U.S. Hispanic Audience
Posted on by Jess Carson
Chemistry stays dialed into where culture is born. Our Latino Mosaic study, as highlighted in Variety, shows TikTok and YouTube are now must-play fields for reaching U.S. Hispanics. Check out …
Latinos Ready to Exert Influence, Reap Rewards of Economic Clout in US, Business Leaders Say
Posted on by Jess Carson
Chemistry recognizes that economic power comes with influence — and U.S. Latinos are ready to claim both. Chemistry Cultura’s Mike Valdes-Fauli and other business leaders discuss this shift and what …
Agencies add valuable perspective as in-house brand studios grow
Posted on by Jess Carson
Brands are increasingly building in-house studios, but agencies still bring crucial outside perspectives. Chemistry’s president Tim Smith joins other agency leaders in discussing how the agency supports brands with in-house …
How to Represent: The Act of Creative Representation
Posted on by Jess Carson
Chemistry recognizes the importance of creative representation of real voices, experiences, and identities. Chief Creative Officer Chris Breen sits down with industry peers to explore how it should come to …