Creative & Brand Innovation Archives

Domino’s

Posted on June 24, 2026 by Jess Carson

INSIGHT If you’re going to break the rules…do it loudly. Domino’s is famous for one food group. No explanation needed. So when the brand set out to launch its first-ever …

Krystal

Posted on June 17, 2026 by Jess Carson

insight Everyone had a main chicken sandwich. That didn’t mean they were faithful. Every QSR brand had entered the chicken sandwich wars with the same basic promise: bigger, crispier, juicier, …

The Festival Was Never the Problem. The Brief Was.

Posted on April 20, 2026 by Jess Carson

Every April, Coachella becomes a stress test for the influencer marketing industry, and every year, the industry manages to fail it in new and creative ways. This year was different …

Sonic Branding

Posted on April 15, 2026 by Alexa Krivoniak

Sonic branding is no longer a jingle or an afterthought—it’s a strategic, system-level asset that encodes emotion, builds memory, and drives measurable brand impact when designed upstream. Sonic Branding: Built …

Ozama Rum

Posted on April 13, 2026 by Jess Carson

Insight The rum category was ready for something authentic. The rum category had become a crowded room of artificial flavors, sugary gimmicks, and louder labels. While whiskey and tequila evolved …

Pfizer

Posted on April 1, 2026 by Jess Carson

insight Health decisions in Latino households are shared. Pfizer needed to tackle vaccine hesitancy in Latino communities and reshape perceptions around adult vaccination, starting with the pneumococcal pneumonia vaccine Prevnar …

Heineken

Posted on April 1, 2026 by Jess Carson

insight A partnership announcement was a chance to root Heineken in Miami. When Inter Miami, the city’s highly anticipated professional soccer expansion team, was ready to announce its first official …

Johnnie Walker

Posted on April 1, 2026 by Jess Carson

insight An iconic message was ready for a new audience. Johnnie Walker’s iconic Keep Walking campaign has long stood for resilience and progress—values that resonate deeply with Hispanic audiences. We …

Café La Llave

Posted on April 1, 2026 by Jess Carson

insight Young bicultural consumers wanted more from their coffee. Family-owned Cuban coffee brand Café La Llave wanted to reach a new generation. We conducted market research and micro-segmentation to find …

Red Stripe

Posted on April 1, 2026 by Jess Carson

INSIGHT Centering Caribbean Culture for Red Stripe’s Biggest Launch in 95 Years. For the first time in 95 years, legendary beer brand Red Stripe ventured into new territory with a …