Blog
Posted on by Jess Carson
Chemistry knows that reaching Latino sports fans isn’t just a seasonal play—this piece shows why brands need to run the full game, not just during Hispanic Heritage Month. Dive in …
Posted on by Jess Carson
Brands increasingly face challenges in building trust. In this Association of National Advertisers (ANA) piece, Chemistry’s Courtney Saul reminds brands that trust can’t be manufactured, but it can be built …
Posted on by Jess Carson
Chemistry Cultura, in partnership with the U.S. Hispanic Chamber of Commerce, conducted a proprietary study of Latino consumers across media habits, cultural identity, language, and brand loyalty. The findings are …
Posted on by Alexa Krivoniak
How do you make “everything bad” feel like it’s good again—and sell the idea? Chemistry teamed up with Beyond Meat to fuse humor and dissonance for the “This Changes Everything” …
Posted on by Jess Carson
At Chemistry, we know successful engagement of the Latino marketplace isn’t just about Spanish-language ads — it requires top-shop buy-in, meaningful budgets, and culturally informed strategy. Business leaders join Chemistry …
Posted on by Alexa Krivoniak
Latino Gen Z consumers are shaping culture in new ways — favoring Spanglish, bringing Latino music to the masses, and being early adopters of discovering brands on TikTok. In this …
Posted on by Alexa Krivoniak
Chemistry’s own Mike Valdes‑Fauli amps up the moment by positioning Inter Miami CF’s inaugural partnership with Heineken as the team’s “first draught pick”—a clever nod to both soccer and beer culture. Read the …
Posted on by Alexa Krivoniak
AdAge honors Hispanic leaders driving creative excellence across marketing — and our own Mike Valdes-Fauli was among those recognized. Explore the standout work in Ad Age’s Hispanic Creative Excellence 2023. …
Posted on by Jess Carson
Authenticity speaks loudest, and brands that lean into Spanglish are finding they resonate strongest with Latino and Latina consumers. Chemistry Cultura’s Mike Valdes-Fauli shares how blending languages is becoming a …
Posted on by Alexa Krivoniak
Language is more than words — it’s identity. Our research finds Gen Z Latinos are increasingly reclaiming theirs, blurring the lines between English, Spanish, and Spanglish. Learn more about the …