Why Creative Media Placements Matter More Than Ever
Attention is harder to buy than it used to be. As audiences fragment across platforms and tune out interruptive advertising, where a brand shows up now matters as much as …
Blog
Expertise Type: Health & Wellness
Grady Healthcare System
Posted on by Rocco Smith
Insight The redesign Grady couldn’t live without. For more than 130 years, Grady has been Atlanta’s hospital. Their tagline, “Atlanta Can’t Live Without Grady”, highlights how integral Grady is to …
Blue Cross Blue Shield of Kansas City
Posted on by Jess Carson
insight Trust starts with the first click. Blue KC had been Kansas City’s trusted health insurer for over 80 years. But trust and legacy weren’t enough anymore. National insurers were …
Guiding Patients with Content Discovery Across the Care Journey
Posted on by Jess Carson
Patients don’t choose a health system the moment they need one. They choose the one they already trust. Content Discovery builds that trust early, before urgency drives the decision. Guiding …
Pfizer
Posted on by Jess Carson
insight Health decisions in Latino households are shared. Pfizer needed to tackle vaccine hesitancy in Latino communities and reshape perceptions around adult vaccination, starting with the pneumococcal pneumonia vaccine Prevnar …
Florida Blue
Posted on by Jess Carson
insight Nearly 5 million Floridians speak Spanish at home. When Blue Cross and Blue Shield of Florida became Florida Blue, the rebrand needed community outreach to match. Cultura developed a …
CG
Posted on by Jess Carson
INSIGHT When victories faded, so did pride. Cricket isn’t just a sport in the West Indies, it’s the region’s soul, rhythm, and identity. For generations, cricket was the force that …
Ad Council
Posted on by Jess Carson
Insight The danger we don’t believe in. Every parent believes they’d never forget their child in a car. That belief is what makes pediatric vehicular heatstroke so deadly. It’s not …
Massage Envy
Posted on by Jess Carson
insight From an escape to an essential. For years, massage was treated as a luxury moment of escape versus a pillar of health. But as the world redefined self-care, recovery …
Georgia CORE
Posted on by Jess Carson
Insight Giving Colorectal Cancer Awareness a seat at the table… literally Poop is one of life’s great equalizers. It’s something everyone does and almost no one talks about. But that …