American Home Shield
insight A legacy direct-response brand had untapped cultural territory. As a legacy performance media brand, American Home Shield needed more than optimized media buys. We saw an opportunity: tentpole sponsorships …
Blog
Expertise Type: Media, Performance & Intelligence
Data-Driven Attribution: From Guesswork to Growth
Posted on by Jess Carson
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential. Anyone who has spent significant time …
Massage Envy
Posted on by Jess Carson
insight From an escape to an essential. For years, massage was treated as a luxury moment of escape versus a pillar of health. But as the world redefined self-care, recovery …
Frontdoor
Posted on by Alexa Krivoniak
insight The incredible rush of “done” Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit. …
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
Posted on by Jess Carson
Jason Dille, Chief Media Officer, breaks down why a Super Bowl spot still carries prestige—and how its true value lies in the “reaction radius” of social conversations—in this Continuum feature, …