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Expertise Type: Media Planning, Buying & Orchestration

Closing the Measurement Confidence Gap in QSR Media

Posted on May 20, 2026 by Jess Carson

In an industry where every transaction matters, QSR marketers need more than directional indicators; they need certainty. As more brands prioritize measurement rigor, matched market testing is increasingly becoming not just …

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Guiding Patients with Content Discovery Across the Care Journey

Posted on April 29, 2026 by Jess Carson

Patients don’t choose a health system the moment they need one. They choose the one they already trust. Content Discovery builds that trust early, before urgency drives the decision. Guiding …

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American Home Shield

Posted on March 17, 2026 by Alexa Krivoniak

insight A legacy direct-response brand had untapped cultural territory. As a legacy performance media brand, American Home Shield needed more than optimized media buys. We saw an opportunity: tentpole sponsorships …

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Frontdoor

Posted on December 8, 2025 by Jess Carson

insight The incredible rush of “done”. Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit.  …

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Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In

Posted on February 18, 2025 by Jess Carson

Jason Dille, Chief Media Officer, breaks down why a Super Bowl spot still carries prestige—and how its true value lies in the “reaction radius” of social conversations—in this Continuum feature, …

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Chemistry is a full-service hybrid agency designed for an uncertain world. The agency builds culturally relevant brands and solves complex business challenges by merging creativity, technology and culture. With offices in Atlanta, Pittsburgh, New York, and Miami, Chemistry’s fully integrated capabilities span strategy, creative, digital, media, and multicultural content.

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