Why Creative Media Placements Matter More Than Ever
Attention is harder to buy than it used to be. As audiences fragment across platforms and tune out interruptive advertising, where a brand shows up now matters as much as …
Blog
Expertise Type: Media Planning, Buying & Orchestration
Closing the Measurement Confidence Gap in QSR Media
Posted on by Jess Carson
In an industry where every transaction matters, QSR marketers need more than directional indicators; they need certainty. As more brands prioritize measurement rigor, matched market testing is increasingly becoming not just …
Guiding Patients with Content Discovery Across the Care Journey
Posted on by Jess Carson
Patients don’t choose a health system the moment they need one. They choose the one they already trust. Content Discovery builds that trust early, before urgency drives the decision. Guiding …
American Home Shield
Posted on by Alexa Krivoniak
insight A legacy direct-response brand had untapped cultural territory. As a legacy performance media brand, American Home Shield needed more than optimized media buys. We saw an opportunity: tentpole sponsorships …
Frontdoor
Posted on by Jess Carson
insight The incredible rush of “done”. Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit. …
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
Posted on by Jess Carson
Jason Dille, Chief Media Officer, breaks down why a Super Bowl spot still carries prestige—and how its true value lies in the “reaction radius” of social conversations—in this Continuum feature, …