Intelligence at the Intersection
Curated insights from the places where strategy, creativity, media, culture, and data meet.
The 2026 Organic Social Growth Playbook: How Fandom Drives Real Revenue
In 2025, the brands that grew the fastest weren’t the ones flooding feeds with more content.They were the ones building and activating fandom. They treated organic social like a growth engine, not a posting calendar. And the results showed up everywhere: faster product velocity, stronger loyalty, higher lifetime value, and revenue cycles that moved at the speed of culture.Heading into 2026, one...
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Campaign
December 10, 2025
100 days in office: Taylor Guglielmo, president, Chemistry
In her first 100 days as Chemistry president, Taylor Guglielmo emphasizes simplifying internal processes, driving impactful client work, and building momentum through culture-led creativity to support the agency’s growth and profitability.
AdAge
October 16, 2025
Chemistry’s ‘Weird looking stools’ Bring Colon Cancer Awareness to the bar
Ad Age covers the Georgia CORE “Weird Looking Stools” campaign, a bold colon cancer awareness effort created with Chemistry that uses striking artist-designed stools to spark life-saving conversations and link people to screening resources across the state.
Little Black Book
June 11, 2025
Chemistry Strengthens Leadership to Fuel Strategic Growth
Little Black Book reports that Chemistry strengthened its leadership team to fuel strategic growth and expand its creative and cultural impact.
Forbes
June 5, 2025
Netflix, Martha Stewart, T.O.P And Lil Yachty Welcome You To The K-Era
Forbes covers Netflix’s culturally driven “K Era” campaign, highlighting the kind of pop-culture fluency Chemistry brings to entertainment marketing.
The Continuum
February 18, 2025
Is The Super Bowl Ad Investment Still Worth It? Industry Experts Weigh In
This article questions whether Super Bowl ads still deliver value, a strategic consideration agencies like Chemistry evaluate when guiding clients’ investments.
Little Black Book
February 13, 2025
The Moment I Fell in Love With Film
Little Black Book features creative reflections on falling in love with film, a storytelling passion that underpins Chemistry’s creative culture.
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