Redefining DEI—how to frame diversity as a business imperative

In Ad Age’s opinion piece “Redefining DEI — how to frame diversity as a business imperative,” Chemistry’s Mike Valdes-Fauli reframes the conversation around diversity, equity, and inclusion (DEI) by arguing that DEI should not be treated as a peripheral social value but as a core driver of long-term business success. Against a backdrop of shifting corporate priorities and external pressures on inclusive programs, Mike emphasizes that truly embedding DEI into strategy strengthens organizational performance, innovation, and cultural resilience. His perspective underscores how strategic, intentional DEI is fundamental, not optional, for modern agencies and brands striving to thrive in a diverse marketplace.