AdWeek
October 4, 2023
To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
Latino Gen Z consumers are shaping culture in new ways — favoring Spanglish, bringing Latino music to the masses, and being early adopters of discovering brands on TikTok. In this AdWeek feature, we discuss how brands ready to connect authentically should meet them where they are — culturally and linguistically.
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