EVERYthing BAD IS GOOD FOR ME

Does this mean now everything bad for me is good for me?

We let the world know Beyond Steak is good for you in a campaign that takes Rizwan Manji down the rabbit hole of, “What else is good for me that was once bad for me?” because we’re used to the best tasting things being the WORST for you. With our new AHA-certified Beyond Steak, what was once bad is now good. This changes everything – about steak. We just hope people don’t get carried away.

“In a category that’s often self-congratulatory, that’s a refreshingly humble way to approach things.”