Chemistry News

Jul 29, 2022

Chemistry Unfiltered: August

Did you miss the first edition of our new newsletter, Chemistry Unfiltered? Or do you want to learn more about any of the experiments we dissected? Don’t worry- we got you covered. Here is what you missed in the ad world this month.

AdAge

Feb 07, 2022

A Plea to Women Thinking of Leaving the AD Business

The industry needs you to help advocate for evolution, flexibility and opportunity

PR Week

Feb 04, 2022

Pinta Rebrands as Chemistry Cultura

The Hispanic-owned PR firm was acquired by ad agency Chemistry last year.

Adweek

Sep 20, 2021

Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts

When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible.

Global News Wire

Aug 05, 2021

Chemistry Honored as An Ad Age Small Agency of the Year for Third Time

Chemistry today announced it has been named an Ad Age Small Agency of the Year for the third time, solidifying the agency as one of the top independent shops in marketing.

Media Post

Jul 20, 2021

Fueling The Desire To Disrupt

One of the most common requests within our industry is to help legacy brands become more innovative. After hundreds of years in business, they want to attempt something brand-new. It’s admirable. Encouraging, really. 

Campaign

Jun 30, 2021

Transitioning towards truth

Last year, at age 53, amid the pandemic, I discovered a hidden truth about myself and began to identify my gender as female. This was a major change, to say the least.

The Drum

Jun 23, 2021

Are these the best mobile ads ever? The art of selling a cellphone

From Nokia’s breakthrough moments to Apple’s creative genius, we talk to top creatives about what they consider the most creative smartphone ads ever made.

WARC

Feb 19, 2021

Being the change: How to provide Black creatives with advertising opportunities

It's good to talk about diversity and inclusion, but for advertising to really become a career option for Black people, the industry needs to first invest in them, says Keiarra McLean.

Muse by Clio

Jan 19, 2021

It’s Time to Burn the Brief

One of the most challenging aspects of our industry is to NOT immediately begin making, creating and building.

Muse by Clio

Jan 12, 2021

Atlanta’s Black Culture Has Influenced America for Decades, but Jan. 5 Was Different

Last week, there were tragic attacks in Washington D.C., spotlighting the troubling differences of what it means to be white versus Black in America.

Chemistry News

Dec 22, 2020

How Gen Z Is Sick of ‘It’, Yet Making Things Happen

Gen Z is clearly the new “it” generation with a new study, stat or prediction about them coming out nearly every day.

4A's Stratfest

Oct 22, 2020

Stratfest 2020: Overcoming Bias in the Brief

At StratFest 2020, they explored how strategists need to rethink the craft to both lead and deliver impact at speed.

Marcomm

Oct 21, 2020

Children’s Healthcare of Atlanta Launches Emotionally-Driven Campaign

Children’s Healthcare of Atlanta has partnered with full-service agency Chemistry to create an emotionally-driven campaign designed to educate parents on the importance of specialized pediatric care to serve the unique needs of teens.

Chemistry News

Sep 02, 2020

Diverse Communities Are Hit the Hardest but Are Critical to Fueling Our Recovery

For someone who has dedicated his 20-year career to helping companies engage the Latino community, it’s tragic to observe the disproportionate damage Covid-19 has brought.