The industry needs you to help advocate for evolution, flexibility and opportunity

The Hispanic-owned PR firm was acquired by ad agency Chemistry last year.

When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible.

Chemistry today announced it has been named an Ad Age Small Agency of the Year for the third time, solidifying the agency as one of the top independent shops in marketing.

One of the most common requests within our industry is to help legacy brands become more innovative. After hundreds of years in business, they want to attempt something brand-new. It’s admirable. Encouraging, really. 

Last year, at age 53, amid the pandemic, I discovered a hidden truth about myself and began to identify my gender as female. This was a major change, to say the least.

From Nokia’s breakthrough moments to Apple’s creative genius, we talk to top creatives about what they consider the most creative smartphone ads ever made.

It's good to talk about diversity and inclusion, but for advertising to really become a career option for Black people, the industry needs to first invest in them, says Keiarra McLean.

One of the most challenging aspects of our industry is to NOT immediately begin making, creating and building.

Last week, there were tragic attacks in Washington D.C., spotlighting the troubling differences of what it means to be white versus Black in America.

Gen Z is clearly the new “it” generation with a new study, stat or prediction about them coming out nearly every day.

At StratFest 2020, they explored how strategists need to rethink the craft to both lead and deliver impact at speed.

Children’s Healthcare of Atlanta has partnered with full-service agency Chemistry to create an emotionally-driven campaign designed to educate parents on the importance of specialized pediatric care to serve the unique needs of teens.

For someone who has dedicated his 20-year career to helping companies engage the Latino community, it’s tragic to observe the disproportionate damage Covid-19 has brought.