The Chemistry of What’s Next.
Curated insights from the places where strategy, creativity, media, culture, and data meet.
Chemistry acquires Colossus in an expansion to Boston, which it sees as ripe for a challenger
Chemistry has acquired award-winning independent agency Colossus, adding its design and creative expertise while establishing a presence in the Boston market. The move brings together two growing independent agencies, with Colossus having earned recognition including Ad Age Small Agency of the Year and Adweek’s Fastest Growing Agencies, and supports Chemistry’s broader growth strategy. ...
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Caitlin Ewing - Associate Creative Director
November 4, 2026
Identity Meets Experience: Your Brand Guide’s Digital Upgrade
Discover how digital design systems extend traditional brand guidelines to create consistent, accessible and scalable brand experiences while improving efficiency, collaboration and creativity across digital platforms.
Campaign
November 3, 2026
Chemistry isn’t building a bigger agency. It’s building a better kind of agency.
Chemistry's approach to growth prioritizes people, creative excellence and strategic expansion, building a stronger agency that creates more opportunities for its clients and teams.
Renee Williams Royal - President, Test Tube Productions
October 28, 2026
The Magic of Humanity in Production
Brands are being promised more ads for less with AI, and the people who make the ads have a different read on the math.
Little Black Book
October 16, 2026
How Chuka Schneider Fell in Love with Account Management
Chemistry Chief Client Officer Chuka Schneider shares his perspective on the art of account management, emphasizing empathy, collaboration and the importance of championing great creative work.
PRWEEK
October 14, 2026
Beyond ‘sex sells’: Our cultural responsibility as modern marketers
Chemistry Cultura’s Daniela Gil challenges marketers to rethink the pursuit of controversy, advocating for cultural relevance that respects communities rather than exploiting them for attention.
Mike Valdes-Fauli, COO of Chemistry and President of Chemistry Cultura
October 7, 2026
Latinos are Fueling a Sports Industry on Fire
Latino fans are a decade younger than sports fans overall and more likely to reward sponsors, which makes them the best long-term bet in a sports economy that could nearly double by 2035.
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