The United States has always been a country of immigrants, but for generations the goal of recent arrivals was to assimilate on a path towards achieving the American Dream. 

As organic social content AOR, Chemistry’s in-house production team, @TestTube, will work with Focus Brands’ in-house social media team to produce content and grow the various chains' social presence.

The big picture: Many Latinos in the U.S. are increasingly reclaiming aspects of their heritage, including speaking Spanish (or some version of it) or adding accent marks to their names. The shift comes after years of older generations being taught to assimilate.

The U.S. Hispanic market is a key focus for many entertainment companies. With a population of 62.6 million as of July 2021, Hispanics are the largest racial or ethnic minority in the States.

Brands with in-house content studios have more ownership of ideas, but agencies bring crucial outside perspectives.

Pittsburgh, PA-based independent full-service advertising agency Chemistry has promoted Jason Dille to Chief Media Officer. 

Chemistry promoted Christy Bates and Ashley Friedrich Hampton to EVP, client partnerships and Courtney Saul to EVP, partnerships and experiments.

Chemistry Chief Creative Officer Chris Breen believes one reason some feel the quality of work has dropped recently is because of the fragmented media landscape in which ads exist.

Moms of CMOs offer advice, Goodby exec grabs game-winning ball at the Super Bowl, Smoothie King chooses Barkley, and more.

Chemistry COO Mike Valdes-Fauli spoke to AdWeek and weighed in on the need for integrated and inclusive campaigns vs. one-off hits on Big Game days.

Chemistry’s Chief Creative Officer and Partner, Chris Breen gave his perspective in an article for Advertising Week.com about “The Act of Creative Representation.” Chris discusses how having a diverse team, earning trust and acting with urgency will lead to powerful representation.

Did you miss the latest edition of our newsletter, Chemistry Unfiltered? Or do you want to learn more about the experiments we dissected? Don’t worry – we’ve got you covered. This month is all about brands, people, and ads taking on 2023 with a new perspective. Here is what you missed in the ad world.

The agencies on this list have demonstrated their ability to excel above and beyond their peers in more than 15 categories.

Did you miss the latest edition of our new newsletter, Chemistry Unfiltered? Or do you want to learn more about our experiments in the Lab and what brands we’ve dissected? Don’t worry - we got you covered. This month we focused on our favorite brands that spent 2022 leaning into experimentation. Take a peek at our experimentation inspirations!

Independent full-service agency Chemistry announced today that it has been shortlisted for Adweek's Midsized Agency of the Year. The agency is one of only four independent firms to be shortlisted.

From an obsession with TikTok to a desire to revitalize ‘90s fashion and makeup trends, Gen Z is defining what’s popular in American culture, and holiday shopping will be no different.

As a kid born in the ’70s, MTV and the rise of hip-hop shaped not only my taste in music but how I have worked for over 25 years in advertising. I’ve always been easily distracted. Music has been there to keep me on track.

A national advertising agency focused on connecting brands with the Hispanic market has expanded to the Valley.

Independent, full-service agency Chemistry today announced it has been named an Ad Age Small Agency of the Year for the third time, solidifying the agency as one of the top independent shops in marketing.

Did you miss the first edition of our new newsletter, Chemistry Unfiltered? Or do you want to learn more about any of the experiments we dissected? Don’t worry- we got you covered. Here is what you missed in the ad world this month.

The rebound from the shocks of iOS on Meta’s performance products is being felt unevenly for DTC brands.

Chemistry teams up with Netflix to introduce the streaming platform’s new ‘Reality Romance’ genre.

Many marketers were already lukewarm on the service. Now, some may move their money elsewhere if the content moderation policies are relaxed.

Independent full-service agency Chemistry has announced that Renee Williams Royal has joined the agency as its VP, Head of Production.

Independent, full-service agency Chemistry has been named a Top 20 independent agency at The One Show, one of the world’s most prestigious award shows in advertising, design, and digital marketing.

The industry needs you to help advocate for evolution, flexibility and opportunity

The Hispanic-owned PR firm was acquired by ad agency Chemistry last year.

When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible.

Chemistry today announced it has been named an Ad Age Small Agency of the Year for the third time, solidifying the agency as one of the top independent shops in marketing.

One of the most common requests within our industry is to help legacy brands become more innovative. After hundreds of years in business, they want to attempt something brand-new. It’s admirable. Encouraging, really. 

Last year, at age 53, amid the pandemic, I discovered a hidden truth about myself and began to identify my gender as female. This was a major change, to say the least.

From Nokia’s breakthrough moments to Apple’s creative genius, we talk to top creatives about what they consider the most creative smartphone ads ever made.

It's good to talk about diversity and inclusion, but for advertising to really become a career option for Black people, the industry needs to first invest in them, says Keiarra McLean.

One of the most challenging aspects of our industry is to NOT immediately begin making, creating and building.

Last week, there were tragic attacks in Washington D.C., spotlighting the troubling differences of what it means to be white versus Black in America.

Gen Z is clearly the new “it” generation with a new study, stat or prediction about them coming out nearly every day.

At StratFest 2020, they explored how strategists need to rethink the craft to both lead and deliver impact at speed.

Children’s Healthcare of Atlanta has partnered with full-service agency Chemistry to create an emotionally-driven campaign designed to educate parents on the importance of specialized pediatric care to serve the unique needs of teens.

For someone who has dedicated his 20-year career to helping companies engage the Latino community, it’s tragic to observe the disproportionate damage Covid-19 has brought.

Chemistry attended the Allyship & Action  Summit 2.0 on Tuesday, August 4th, and joined as the summit aimed to connect allies to Black creatives and other allies to learn and continue this important conversation.