Feb 14, 2022
Chemistry Honored as a Top 20 Independent Agency by One Show
Feb 07, 2022
A Plea to Women Thinking of Leaving the AD Business
The industry needs you to help advocate for evolution, flexibility and opportunity
Feb 04, 2022
Pinta Rebrands as Chemistry Cultura
The Hispanic-owned PR firm was acquired by ad agency Chemistry last year.
Sep 20, 2021
Despite Some Risks, More Brands Are Blowing Up Consumers’ Phones With Texts
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible.
Global News Wire
Aug 05, 2021
Chemistry Honored as An Ad Age Small Agency of the Year for Third Time
Chemistry today announced it has been named an Ad Age Small Agency of the Year for the third time, solidifying the agency as one of the top independent shops in marketing.
Jul 20, 2021
Fueling The Desire To Disrupt
One of the most common requests within our industry is to help legacy brands become more innovative. After hundreds of years in business, they want to attempt something brand-new. It’s admirable. Encouraging, really.
Jun 30, 2021
Transitioning towards truth
Last year, at age 53, amid the pandemic, I discovered a hidden truth about myself and began to identify my gender as female. This was a major change, to say the least.
Jun 23, 2021
Are these the best mobile ads ever? The art of selling a cellphone
From Nokia’s breakthrough moments to Apple’s creative genius, we talk to top creatives about what they consider the most creative smartphone ads ever made.
Feb 19, 2021
Being the change: How to provide Black creatives with advertising opportunities
It's good to talk about diversity and inclusion, but for advertising to really become a career option for Black people, the industry needs to first invest in them, says Keiarra McLean.
Muse by Clio
Jan 19, 2021
It’s Time to Burn the Brief
One of the most challenging aspects of our industry is to NOT immediately begin making, creating and building.
Muse by Clio
Jan 12, 2021
Atlanta’s Black Culture Has Influenced America for Decades, but Jan. 5 Was Different
Last week, there were tragic attacks in Washington D.C., spotlighting the troubling differences of what it means to be white versus Black in America.
Dec 22, 2020
How Gen Z Is Sick of ‘It’, Yet Making Things Happen
Gen Z is clearly the new “it” generation with a new study, stat or prediction about them coming out nearly every day.
Oct 22, 2020
Stratfest 2020: Overcoming Bias in the Brief
At StratFest 2020, they explored how strategists need to rethink the craft to both lead and deliver impact at speed.
Oct 21, 2020
Children’s Healthcare of Atlanta Launches Emotionally-Driven Campaign
Children’s Healthcare of Atlanta has partnered with full-service agency Chemistry to create an emotionally-driven campaign designed to educate parents on the importance of specialized pediatric care to serve the unique needs of teens.
Sep 02, 2020
Diverse Communities Are Hit the Hardest but Are Critical to Fueling Our Recovery
For someone who has dedicated his 20-year career to helping companies engage the Latino community, it’s tragic to observe the disproportionate damage Covid-19 has brought.
Aug 31, 2020
Let’s Make a Difference: Learnings From Allyship & Action 2.0
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