The Chemistry of What’s Next.
Curated insights from the places where strategy, creativity, media, culture, and data meet.
Chemistry acquires Colossus in an expansion to Boston, which it sees as ripe for a challenger
Chemistry has acquired award-winning independent agency Colossus, adding its design and creative expertise while establishing a presence in the Boston market. The move brings together two growing independent agencies, with Colossus having earned recognition including Ad Age Small Agency of the Year and Adweek’s Fastest Growing Agencies, and supports Chemistry’s broader growth strategy. ...
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Little Black Book
October 16, 2026
How Chuka Schneider Fell in Love with Account Management
Chemistry Chief Client Officer Chuka Schneider shares his perspective on the art of account management, emphasizing empathy, collaboration and the importance of championing great creative work.
PRWEEK
October 14, 2026
Beyond ‘sex sells’: Our cultural responsibility as modern marketers
Chemistry Cultura’s Daniela Gil challenges marketers to rethink the pursuit of controversy, advocating for cultural relevance that respects communities rather than exploiting them for attention.
Mike Valdes-Fauli, COO of Chemistry and President of Chemistry Cultura
October 7, 2026
Latinos are Fueling a Sports Industry on Fire
Latino fans are a decade younger than sports fans overall and more likely to reward sponsors, which makes them the best long-term bet in a sports economy that could nearly double by 2035.
Kelly Brown - Lead Content Strategist
September 23, 2026
Keeping Content Human in the Age of AI
The smartest way to get a brand surfaced by AI is also the oldest: write something a human actually wants to read.
Kam McCullough - EVP of Experiential & Influencer
September 16, 2026
Please Stop Influencing the Experience
The answer isn’t fewer creators. It’s a better strategic approach with a focus on intention and curation.
AdAge
September 10, 2026
How agencies are rethinking the importance of experiential marketing
Chemistry is among the agencies investing more deeply in experiential marketing as brands look beyond traditional campaigns to create meaningful, measurable connections with consumers.
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