The Chemistry of What’s Next.
Curated insights from the places where strategy, creativity, media, culture, and data meet.
Ad Age Names Chemistry a 2026 A-List Standout Agency
Ad Age has named Chemistry a 2026 A-List Standout Agency, recognizing the independent shop for its continued creative momentum, strong client partnerships, and growing influence across the marketing industry. The honor highlights agencies that are delivering exceptional creative work while also driving meaningful business results for brands. Chemistry’s recognition reflects ...
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Mike Quinn - Director of UX
May 6, 2026
Building the Right Tool: Prompt-to-app Workflows in Marketing Agencies
We got tired of bottlenecks, workarounds, and tools that didn’t quite solve the problem. So we did what Chemistry does best: built something better.
Katherine McKelvey - Media Director
April 29, 2026
Guiding Patients with Content Discovery Across the Care Journey
Media Director Kathrine McKelvey explains how health systems are using Content Discovery to reach patients earlier, build trust at scale, and drive more efficient demand.
April 24, 2026
Taylor Guglielmo Named 2026 Campaign US Inspiring Women Honoree in “Leading the Charge: Creative” Category
Chemistry’s Taylor Guglielmo was named a 2026 Campaign US Inspiring Women honoree, recognized for redefining agency leadership through business growth, culture-driven innovation, and impactful community advocacy.
Kam McCullough - EVP, Experiential & Influencer
April 20, 2026
The Festival Was Never the Problem. The Brief Was.
From Coachella chaos to Gen Z's co-creation expectations, this piece lays out why the brand-as-director model is broken and what a creator-first approach actually looks like.
Jay Goodwin - Strategy Director
April 15, 2026
Sonic Branding
Sound reaches the brain quickly and connects directly to emotion, making it one of the most powerful tools brands underuse. Brands that design with sound from the start build stronger recall, deeper trust, and measurable impact.
Patrick Nace - Group Strategy Director
April 8, 2026
Finding Success When the Marketing Funnel Stops Making Sense
Nonlinear behavior is forcing brands to rethink how they’re structured, measured, and aligned to meet customers where they actually are.
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