Refreshingly Real

Five Guys proves they spend all their time perfecting burgers, not their ads.

Five Guys has long thrived on word of mouth, but the modern age calls for modern moves. For their first video campaign, we decided to lean into their inexperience and show off that even if they aren’t pros in the advertising space, they’re pros on the grill.

Five Guys creates a haven of simplicity in a chaotic world


 
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fiveguys
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815M

Impressions

67%

increase in store visits

$266M

revenue driven, a 63% increase