Expertise Type: Creative & Brand Innovation

Insight The rum category was ready for something authentic. The rum category had become a crowded room of artificial flavors, sugary gimmicks, and louder labels. While whiskey and tequila evolved …

insight Nearly 5 million Floridians speak Spanish at home. When Blue Cross and Blue Shield of Florida became Florida Blue, the rebrand needed community outreach to match. Cultura developed a …

insight Health decisions in Latino households are shared. Pfizer needed to tackle vaccine hesitancy in Latino communities and reshape perceptions around adult vaccination, starting with the pneumococcal pneumonia vaccine Prevnar …

insight A partnership announcement was a chance to root Heineken in Miami. When Inter Miami, the city’s highly anticipated professional soccer expansion team, was ready to announce its first official …

insight An iconic message was ready for a new audience. Johnnie Walker’s iconic Keep Walking campaign has long stood for resilience and progress—values that resonate deeply with Hispanic audiences. We …

insight Young bicultural consumers wanted more from their coffee. Family-owned Cuban coffee brand Café La Llave wanted to reach a new generation. We conducted market research and micro-segmentation to find …

INSIGHT Centering Caribbean Culture for Red Stripe’s Biggest Launch in 95 Years. For the first time in 95 years, legendary beer brand Red Stripe ventured into new territory with a …