Blog
Posted on by Jess Carson
In an industry where every transaction matters, QSR marketers need more than directional indicators; they need certainty. As more brands prioritize measurement rigor, matched market testing is increasingly becoming not just …
Posted on by Jess Carson
AI-assisted coding is opening up something new for marketing teams: the people closest to the problem can now build the solution. No dev queue, no waiting on someone else’s product …
Posted on by Jess Carson
Patients don’t choose a health system the moment they need one. They choose the one they already trust. Content Discovery builds that trust early, before urgency drives the decision. Guiding …
Posted on by Alexa Krivoniak
insight A legacy direct-response brand had untapped cultural territory. As a legacy performance media brand, American Home Shield needed more than optimized media buys. We saw an opportunity: tentpole sponsorships …
Posted on by Jess Carson
Explore how the traditional “last-click” or even multi-touch attribution models fall short in today’s reality, where discovery, engagement, and conversion are anything but sequential. Anyone who has spent significant time …
Posted on by Jess Carson
insight From an escape to an essential. For years, massage was treated as a luxury moment of escape versus a pillar of health. But as the world redefined self-care, recovery …
Posted on by Jess Carson
insight The incredible rush of “done”. Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit. …
Posted on by Jess Carson
Jason Dille, Chief Media Officer, breaks down why a Super Bowl spot still carries prestige—and how its true value lies in the “reaction radius” of social conversations—in this Continuum feature, …
Posted on by Jess Carson
Chemistry Cultura, in partnership with the U.S. Hispanic Chamber of Commerce, conducted a proprietary study of Latino consumers across media habits, cultural identity, language, and brand loyalty. The findings are …
Posted on by Jess Carson
Chemistry’s Market Research Lab surveyed more than 1,000 consumers and turned up a finding that should stop cereal brands in their tracks: only 35% of people are eating cereal at …