Expertise Type: Multicultural Marketing & Communications

At Chemistry, we know successful engagement of the Latino marketplace isn’t just about Spanish-language ads — it requires top-shop buy-in, meaningful budgets, and culturally informed strategy. Business leaders join Chemistry …

Latino Gen Z consumers are shaping culture in new ways — favoring Spanglish, bringing Latino music to the masses, and being early adopters of discovering brands on TikTok. In this …

Chemistry’s own Mike Valdes‑Fauli amps up the moment by positioning Inter Miami CF’s inaugural partnership with Heineken as the team’s “first draught pick”—a clever nod to both soccer and beer culture. Read the …

AdAge honors Hispanic leaders driving creative excellence across marketing — and our own Mike Valdes-Fauli was among those recognized. Explore the standout work in Ad Age’s Hispanic Creative Excellence 2023. …

Authenticity speaks loudest, and brands that lean into Spanglish are finding they resonate strongest with Latino and Latina consumers. Chemistry Cultura’s Mike Valdes-Fauli shares how blending languages is becoming a …

Language is more than words — it’s identity. Our research finds Gen Z Latinos are increasingly reclaiming theirs, blurring the lines between English, Spanish, and Spanglish. Learn more about the …

Chemistry stays dialed into where culture is born. Our Latino Mosaic study, as highlighted in Variety, shows TikTok and YouTube are now must-play fields for reaching U.S. Hispanics. Check out …

Chemistry recognizes that economic power comes with influence — and U.S. Latinos are ready to claim both. Chemistry Cultura’s Mike Valdes-Fauli and other business leaders discuss this shift and what …