Expertise Type: Multicultural Marketing & Communications

Ozama Rum

Posted on by Jess Carson

Insight The rum category was ready for something authentic. The rum category had become a crowded room of artificial flavors, sugary gimmicks, and louder labels. While whiskey and tequila evolved …

Red Stripe

Posted on by Jess Carson

INSIGHT Centering Caribbean Culture for Red Stripe’s Biggest Launch in 95 Years. For the first time in 95 years, legendary beer brand Red Stripe ventured into new territory with a …

Café La Llave

Posted on by Jess Carson

insight Young bicultural consumers wanted more from their coffee. Family-owned Cuban coffee brand Café La Llave wanted to reach a new generation. We conducted market research and micro-segmentation to find …

Johnnie Walker

Posted on by Jess Carson

insight An iconic message was ready for a new audience. Johnnie Walker’s iconic Keep Walking campaign has long stood for resilience and progress—values that resonate deeply with Hispanic audiences. We …

Heineken

Posted on by Jess Carson

insight A partnership announcement was a chance to root Heineken in Miami. When Inter Miami, the city’s highly anticipated professional soccer expansion team, was ready to announce its first official …

Pfizer

Posted on by Jess Carson

insight Health decisions in Latino households are shared. Pfizer needed to tackle vaccine hesitancy in Latino communities and reshape perceptions around adult vaccination, starting with the pneumococcal pneumonia vaccine Prevnar …

Florida Blue

Posted on by Jess Carson

insight Nearly 5 million Floridians speak Spanish at home. When Blue Cross and Blue Shield of Florida became Florida Blue, the rebrand needed community outreach to match. Cultura developed a …

NFL

Posted on by Jess Carson

insight One game, two languages. For generations, Latinos have lived and breathed fútbol not just as a game, but a heartbeat. It’s how families bond, how nations dream, how Sundays …