NFL
insight One game, two languages. For generations, Latinos have lived and breathed fútbol not just as a game, but a heartbeat. It’s how families bond, how nations dream, how Sundays …
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Expertise Type: Multicultural Marketing & Communications
Netflix
Posted on by Jess Carson
Insight Lost in translation. Found in emotion. In 2025, Korean culture wasn’t just trending, it was defining global taste. Yet while K-fashion, K-beauty, and K-pop dominated feeds, Korean storytelling still …
Netflix, Martha Stewart, T.O.P And Lil Yachty Welcome You To The K-Era
Posted on by Jess Carson
Chemistry’s work with Netflix is getting attention — featured in Forbes for the star-studded “Welcome to Your K-Era” campaign, which brings together Martha Stewart, T.O.P, and Lil Yachty to celebrate …
Why Latinx Fans Demand Sports Marketing Beyond Hispanic Heritage Month
Posted on by Jess Carson
Chemistry knows that reaching Latinx sports fans isn’t just a seasonal play—this piece shows why brands need to run the full game, not just during Hispanic Heritage Month. Dive in …
Reaching the Latinx Market Involves Buy-In at Senior Levels
Posted on by Jess Carson
At Chemistry, we know successful engagement of the Latinx marketplace isn’t just about Spanish-language ads — it requires top-shop buy-in, meaningful budgets, and culturally informed strategy. Business leaders join Chemistry …
To Engage Gen Z Latinos, Brands Should Lean Into Music, Spanglish and Tiktok
Posted on by Jess Carson
Latino Gen Z consumers are shaping culture in new ways — favoring Spanglish, bringing Latino music to the masses, and being early adopters of discovering brands on TikTok. In this …
Chemistry’s Mike Valdes-Fauli on hyping Inter Miami CF’s ‘first draught pick’ in partnership with Heineken
Posted on by Jess Carson
Chemistry’s own Mike Valdes‑Fauli amps up the moment by positioning Inter Miami CF’s inaugural partnership with Heineken as the team’s “first draught pick”—a clever nod to both soccer and beer culture. Read the …
Chemistry Cultura’s Mike Valdes-Fauli Recognized by AdAge for Hispanic Creative Excellence
Posted on by Jess Carson
AdAge honors Hispanic leaders driving creative excellence across marketing — and our own Mike Valdes-Fauli was among those recognized. Explore the standout work in Ad Age’s Hispanic Creative Excellence 2023. …
To Win Big with with Latino Consumers, Brands Should Lean into Spanglish
Posted on by Jess Carson
Authenticity speaks loudest, and brands that lean into Spanglish are finding they resonate strongest with Latino and Latina consumers. Chemistry Cultura’s Mike Valdes-Fauli shares how blending languages is becoming a …
Gen Z Latinos embrace “Spanglish”
Posted on by Jess Carson
Language is more than words — it’s identity. Our research finds Gen Z Latinos are increasingly reclaiming theirs, blurring the lines between English, Spanish, and Spanglish. Learn more about the …