Little Black Book

Feb 22, 2024

Chemistry Names Taylor Grimes as Chief Strategy Officer

Independent full-service advertising agency Chemistry announced that Taylor Grimes will be its new chief strategy officer. In his role, Taylor will oversee the strategy department, bridging creative and media by helping clients establish growth strategies to build their businesses, develop ways to elevate the agency’s work, convert new business opportunities, and foster strategic partnerships. 

“Taylor’s expertise sits right at the intersection of technology, consumers, and culture, a place where we always want to be,” said Chemistry chairman and CEO, Ned Show. “His innate ability to work across departments and people is vital as we continue to integrate all of our offerings, most especially with the explosive growth of both our media and creative departments. We are thrilled to have Taylor on board and can’t wait for all we will do together.”

With nearly 20 years of experience in the advertising industry, Taylor brings a breadth of knowledge in strategic planning across media, communications, and brand to Chemistry. His skills include marketing communications, strategic planning, audience intelligence, new media, business development, and leadership. Taylor joins Chemistry from The Martin Agency, where he spent the past six years as a strategist, with the last three leading business development and intelligence. Prior to that, he was VP, director of engagement strategy at Deutsch LA, focusing on Taco Bell, DPSG, and new business. His career spans a number of top shops, including Dentsu, where he worked on digital and global strategy for Xbox, and Crispin Porter + Bogusky in its heyday, working on brands including Microsoft, Domino’s, and Old Navy. 

“Chemistry’s ‘experiment with everything’ mentality was what initially drew me to the agency. The way people connect with brands is changing. It’s a balance between knowing what’s essential and constantly building. Brands that deeply understand themselves live into their distinction in culture and build bonds with consumers through shared belief. Experimentation – being able to get down to the DNA of a brand – is an essential tool for change. Chemistry understands the hybrid, disconnected future both advertising and consumers face, and they are excited to build brands that excel and grow in that environment,” said Taylor.

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