CREATING A BOYBAND TO ANNOUNCE
A NEW SLATE OF SHOWS

Netflix is known for great programming, but they weren’t known for reality dating shows. So to announce their new and returning slate of shows, we made a boyband of their hottest (and most loved) reality stars, and had them sing and dance through a new single that highlighted every show in the lyrics. With a cameo from Nick Lachey endorsing the group, it was one part 90s nostalgia, one part Netflix reality dating show in-joke, and all must watch social content that gathered 2.5 billion impressions for the reality dating show lineup.