Expertise Type: Brand Design & Storytelling

Netflix

Posted on by Jess Carson

Insight Lost in translation. Found in emotion. In 2025, Korean culture wasn’t just trending, it was defining global taste.  Yet while K-fashion, K-beauty, and K-pop dominated feeds, Korean storytelling still …

Georgia CORE

Posted on by Jess Carson

Insight Giving Colorectal Cancer Awareness a seat at the table… literally Poop is one of life’s great equalizers. It’s something everyone does and almost no one talks about. But that …

Kidde

Posted on by Jess Carson

INSIGHT We protect our homes from the outside, not the inside. For over a century, Kidde has protected homes from the dangers that start within — fire, smoke, and carbon …

8am

Posted on by Jess Carson

Insight When change feels like risk, clarity becomes power. In business, brand name change usually signals major product disruption. Brand mergers and acquisitions usually meant new processes and new headaches.  …

Frontdoor

Posted on by Jess Carson

insight The incredible rush of “done”. Owning a home means living with an endless to-do list: the squeaky door, the leaky faucet, the hum in the fridge that won’t quit.  …

Five Guys

Posted on by Jess Carson

INSIGHT Fast food forgot that simple is what satisfies. Everywhere you look, fast food is fighting for attention with louder menus, bolder claims, bigger stunts. But in the noise, something …