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Creative &
Creative &
Brand Innovation
We combine creative storytelling and rapid experimentation to turn early ideas into brand-defining work.
Insights
Little Black Book
February 2, 2026
For Real: Is Non-AI Craft the New Flex?
Little Black Book examines the rise of non-AI craft as a creative differentiator, featuring perspective from Chemistry’s Mike Groenewald on the enduring value of human-led work.
Milla Stolte – Chief Strategy Officer
December 18, 2025
The 2026 Organic Social Growth Playbook: How Fandom Drives Real Revenue
In 2025, the brands that grew the fastest weren’t the ones flooding feeds with more content.
AdAge
October 16, 2025
Chemistry’s ‘Weird looking stools’ Bring Colon Cancer Awareness to the bar
Ad Age covers the Georgia CORE “Weird Looking Stools” campaign, a bold colon cancer awareness effort created with Chemistry that uses striking artist-designed stools to spark life-saving conversations and link people to screening resources across the state.